Press / News

Keep up-to-date on the latest news from Ultradent by checking the Press Room or subscribing to our Press Room RSS feed.

Featured News

Ultradent Ranked #4

Best Workplace in Manufacturing and Production in 2023 by Fortune Magazine.

From Fortune. ©2023 Fortune Media IP Limited. All rights reserved. Used under license.

  • Ultradent Announces Two New Regional Managers for West Coast: Samantha Lujan & Nichole Churpek

    June 17, 2019 South Jordan, Utah

    Ultradent is pleased to announce two new regional managers for the west coast: Samantha Lujan and Nichole Churpek. Samantha Lujan, a former technical product advisor for the west coast and Hawaii, will manage the West Coast Region—which encompasses Southern California and Hawaii. Nichole Churpek—a former territory account manager for the Santa Barbara, California area—will manage the Northern California Region. Both regional managers officially start on July 1st, 2019. Of their promotions, Ultradent’s Director of U.S. Sales & Merchandising, Steve Clark, said, “I’m thrilled to welcome Samantha and Nichole in their new roles as regional sales managers. They were chosen because they are standouts in all they do, and I believe they have what it takes to lead their teams with enthusiasm, integrity, and care. I have no doubt they will be incredible in their new roles and an asset to the Regional Sales Manager team.”

    Samantha Lujan–West Coast Regional Manager

    Samantha Lujan brings a wealth of product and clinical knowledge, as well as a rich history of sales experience to her new role. Prior to arriving at Ultradent four years ago, Samantha worked in pediatric dentistry and other dental practices for 26 years. She then went on to work for a laser manufacturing company as a global trainer. After that, she worked as a sales rep for two large companies. This led her to Ultradent, where she was hired as a technical product advisor and became our resident expert on the Gemini 810 + 980 diode laser.

    Of her new role as regional manager Samantha said, “Truthfully, when I found out I got the position, I was very emotional. It’s something I’ve really wanted. I have so much passion for this company, its culture, and our people, and I want to make a difference. I know I can do that with this team and I’m so grateful for the opportunity."

    “I’m so excited about seeing my team members increase their product knowledge as individuals and for us to grow stronger together as a team. My vision for us is to increase our overall whitening business, sales skills, and to see to it that each individual member is on the path to the President’s Club. I truly believe we have the talent in my new region to be number one. That is my hope!”

    Of her favorite Ultradent product Samantha said, “It’s the Gemini laser, for obvious reasons! Lasers have always been a passion of mine and I just love helping doctors be more efficient and get better treatment outcomes with the Gemini laser.”

    A fun fact most people don’t know about Samantha is that she’s incredibly competitive, adventurous, and athletic. She’s run a marathon, been a cheer and soccer coach, competed in track and volleyball, and has worked as a personal trainer. She has a passion for team sports and teamwork, and it shows. She also loves checking things off her bucket list, like her recent skydiving adventure!

    Nichole Churpek—Northern California Regional Manager

    Nichole Churpek’s passion, work ethic, ambition, and product knowledge are sure to be a huge asset to the Northern California team when she takes the lead July 1st. Prior to this most recent promotion, Nichole worked as a territory account manager in Santa Barbara, California. This just over five years after arriving at Ultradent with no prior background in dental! In fact, Nichole worked in the mortgage and lending business for several years before dedicating her talents to raising her children full time—“the hardest, but most rewarding job I’ve ever had,” she called it.

    Of her new role as the Northern California regional manager Nichole said, “I’m so excited to work alongside my teammates to cultivate a new culture in Northern California! I’m really looking forward to the successes and wins that I know we’re going to have together. Like any new job, there will surely be challenges, but I’m ready to learn and I’m confident that I have a lot to give and a lot to share. I’m so grateful for my incredible friends and co-workers here at Ultradent that have helped and mentored me along the way. I hope to pay it forward and do that for my team members.

    “I’m very blessed and thankful for this opportunity. Ultradent feels like family. Everyone knows one another and genuinely cares about each other and that is something that you don’t see every day.”

    Of her favorite Ultradent product Nichole said, “It’s really a toss-up between our impression materials and our Jiffy polishing systems. Both are more of a ‘relationship sale,’ but there’s a huge return on investment in them once the customer is converted. If you can accomplish that, the sales just keep rolling in. It’s bigger business than whitening and it’s just such a great consumable to introduce every office to.”

    A fun fact most people don’t know about Nichole is that she aspires to be an Olympic athlete. “Most women on the women’s rowing team at the Olympics are in their late 40’s and 50’s, and there’s a lake about ten miles from my house where there is a women’s rowing team that I hope to join when my kids get a little older. I’ve always been very athletic and very competitive and that is a real dream that I hold in my mind for the future,” she said.


    About Ultradent Products, Inc.

    Ultradent Products, Inc. is a leading developer and manufacturer of high-tech dental materials, devices, and instruments worldwide. Ultradent’s vision is to improve oral health globally. Ultradent also works to improve the quality of life and health of individuals through financial and charitable programs. For more information about Ultradent, call 800.552.5512 or visit


    read more »
  • Ultradent's VALO™ Curing Light and Gemini™ 810 + 980 Diode Laser Win 2019 Cellerant Best of Class Technology Awards

    June 12, 2019 South Jordan, Utah

    Ultradent Products, Inc., is pleased to announce that the Gemini 810 + 980 diode laser and the VALO curing light family—which includes the VALO and VALO Grand corded and cordless curing lights—have been selected as 2019 winners of the Cellerant “Best of Class” Technology Award. This is the VALO curing light’s sixth win and the Gemini laser’s third win. Now in its 11th year, the Cellerant Best of Class Technology Award recognizes manufacturers and service providers for their innovations and is one of the most prestigious dental industry honors.

    “We are entering a new era in dentistry—one that will change how we diagnose, treat, and manage our patients and practices,” said Dr. Lou Shuman, CEO of Cellerant and founder of the Best of Class Technology Awards. “This was a breakthrough year in product and services technologies. The panel spent hundreds of hours in close discussion reviewing and analyzing the corporate landscape. Pay close attention to our winners as they are truly leading the way to provide you what is best in today’s contemporary practice.”

    Of the Best of Class Honors, Ultradent’s global brand manager of equipment, Oliver Brown, said, “The VALO curing light family (VALO and VALO Grand) continues to be a wonderful culmination of brilliant clinical direction that has led to unsurpassed durability and incredible engineering, all in a sleek design. The precision that goes into every aspect of each VALO curing light is proof of the quality and care we strive to provide for our customers with products made for dentists by dentists. The Gemini 810 + 980 diode laser is another product that demonstrates our continued commitment to cutting edge innovation in the products we sell. We’re very grateful for the praise and recognition for both products from the highly respected Best of Class voters and the amazing Cellerant Consultant Group. It is truly an honor.”

    Each year, Best of Class winners are chosen by a panel comprised of leading voices in dental technology who come together to discuss, debate, and decide which products merit recognition. “If there isn’t a clear winner in a category, then we don’t select one,” said Chris Salierno, DDS, Cellerant Best of Class panel member. “This award is about letting the public know when a company has raised the bar.” John Flucke, DDS, another Cellerant panel member added, “Our goal is to help the doctor make the best decisions for their office, which, in the end, benefits the patients that we all serve. I’m honored to be able to help my peers with the decision-making process and help them wade through a plethora of high-tech products that can change offices and lives for the better.”

    The 2019 Cellerant Best of Class Technology Award is selected by a panel of the most prominent technology leaders in the industry: Paul Feurstein, DMD, technology editor for Dentistry Today, John Flucke, DDS, technology editor for Dental Products Report, Marty Jablow, DMD, known as American’s technology coach, Pamela Maragliano-Muniz, DMD, editor-in-chief of Inside Dental Hygiene, Chris Salierno, DDS, editor-in-chief of Dental Economics, and Lou Shuman, DMD, BAGS, founder and creator of the Best of Class Technology Award.


    About Ultradent Products, Inc.

    Ultradent Products, Inc., is a leading global developer and manufacturer of high-tech dental materials, devices, and instruments. Founded in 1978 as a family-owned company, Ultradent’s vision remains to continue to improve oral health globally by creating better dental products that set new industry standards. Ultradent also aims to improve quality of live and the health of individuals through financial and charitable programs.

    About The Cellerant “Best of Class” Technology Awards

    Since the inaugural presentation in 2009, the Best of Class Technology Awards have grown to occupy a unique space in dentistry by creating awareness in the community of manufacturers that are driving the discussion as to how practices will operate now and in the future.

    The selection process relies on an expert panel of dentists recognized as thought leaders and educators. It includes Dr. Paul Feuerstein, Dr. John Flucke, Dr. Marty Jablow, Dr. Pamela Maragliano-Muniz, Dr. Chris Salierno, and Dr. Lou Shuman. Over the course of each year, the panel members seek out and conduct research on potentially practice-changing technologies, with deliberations on nominees and final voting taking place in February. Panelists are precluded from voting in any category where they have consulting relationships. The entire selection process is conducted and managed on a not-for-profit basis.

    For more information on the Cellerant Best of Class Awards and the 2019 Award Winners, go to

    About Cellerant Consulting Group

    Founded and led by CEO Dr. Lou Shuman, DMD, CAGS, Cellerant provides strategic dental market insights, clinical expertise, implementation resources and support to accelerate growth for client dental companies. Cellerant services include new concept incubation, clinical product evaluation, product development, continuing education program development and CE sponsorship, strategic branding and marketing, online marketing, content marketing, and dental media relations management. As an orthodontist and former owner of a 10-doctor multi-specialty private group practice, Dr. Shuman guides clients to offer products that engage dental customers and provide sustained differentiation. Cellerant operates under a unique model that merges leading voices in clinical product evaluation and strategic partner companies to provide a menu of services from one easily accessible network.

    Press Contact for Cellerant

    Lauren Burns Krzyzostaniak

    Executive Consultant

    Cellerant Consulting Group

    Phone: 800.884.5707 x107


    read more »
  • Ultradent Unveils New Opalescence Go™ Whitening Packaging

    June 5, 2019 South Jordan, Utah

    Ultradent is pleased to unveil all-new premium packaging for its award-winning, professional take-home whitening system, Opalescence Go tooth whitening. The beautifully sleek redesign not only looks and feels more esthetic, modern, and luxe, but it also streamlines the entire unboxing experience. A new dispense feature allows patients to simply take off the box top, turn around the lid, and remove each individually wrapped tray with ease.

    That’s not all. In addition to the newly designed boxes and easy, innovative dispense system, patients will now get the added bonus of a 1-oz tube of Opalescence Whitening Toothpaste in every full patient kit. Opalescence Go whitening patient kits contain 10 individually wrapped, disposable, prefilled upper and lower UltraFit trays that mold to the teeth for a custom-like fit and molar-to-molar coverage. Opalescence Go whitening is also available in mini kits, which contain four upper and lower individually wrapped UltraFit trays—perfect for whitening touch ups! Clinicians will also have the option of purchasing the new Opalescence Go whitening sample tower, which features the same new look, with 20 ready-to-go samples. Each sample contains a handy card that opens up to reveal full step-by-step instructions so the patient can apply the trays correctly at home without additional office staff instruction. This helps to ensure that every patient has a great experience with Opalescence Go whitening by using it correctly the first time. Opalescence Go whitening’s new design makes the entire whitening experience easy from start to finish for the dental practice and the patient!

    Opalescence Go whitening comes in a 10% hydrogen peroxide concentration that can be worn for 30 to 60 minutes with delicious choices of Mint or Melon flavors. The 15% hydrogen peroxide concentration is available in the Mint flavor and allows for a 15- to 20-minute wear time, providing sparkling results. Additionally, Opalescence Go whitening contains PF (potassium nitrate and fluoride). To learn more or to purchase Opalescence Go whitening, please visit or call us at 800.552.5512.


    About Ultradent Products, Inc.

    Ultradent Products, Inc., is a leading developer of high-tech dental materials, devices and instruments worldwide. Ultradent’s mission is to improve the level of dental health care and to make dental procedures more predictable and hassle free. Consistent with its mission, Ultradent works to improve the quality of life and health of individuals through financial and charitable programs. For more information about Ultradent, call 800.552.5512 or visit


    read more »