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Ultradent Honored for Second Time with National Award for Ethics and Truth in Advertising
May 12, 2016 South Jordan, Utah
Following a nation-wide nomination and voting process, Ultradent Products, Inc., an international dental supply and manufacturing company based in South Jordan, Utah, was selected for the second consecutive year out of over 3,000 other nominated companies to receive the Golden Hands Award of Xcellence for Ethics and Truth in Advertising today at a national dental trade show in Anaheim, California.
Initial nominees for the prestigious award were selected by a respected group of well-known clinicians and leaders in the dental industry, including numerous, well-known Key Opinion Leader doctors. They selected the nominees based on the merits of ethical conduct, placement of public health before profits, dependable products, knowledgeable personnel, and excellent customer service. The nominees were then voted on by thousands of practicing dentists across the nation to select the winner.
Of receiving the honor, Dr. Dan Fischer, President and CEO of Ultradent Products, Inc. said, “We’re so honored to have received this recognition. Additionally, it must be said that the true honor for this award goes to the men and women at Ultradent who work tirelessly every day to uphold the values upon which Ultradent hangs its hat: Integrity, Care, Quality, Innovation, and lastly, Hard work. They embody these values in the way they contribute to our vision every day, regardless of their personal job description or the continent on which they serve. We are humbled to receive this recognition and will use it as a critical reminder of our duty to continue to be responsible and caring to those we serve, both inside and outside Ultradent. Indeed, we are truly fortunate humans. Onward and upward!”
Prominent doctors involved in selection, assistance and support of the award include: Dr. Gordon Christensen, Dr. John Farah, Dr. Howard Farran, Dr. Edward Feinberg, Dr. Eddie Harouni, Dr. Howard Landesman, Dr. Brian LeSage, Dr. Pascal Magne, Dr. Michael Miller, Dr. Hessam Nowzari, Dr. Terry Pannkuk, Dr. Ron Saidara, Dr. Han Scoble, Dr. Gary Solnit and Dr. Frank Vidjak.
The Golden Hands Award of Xcellence has the distinction of being the most elaborate award in Dentistry. Conceptualized by Amir H. Motamed, DDS, the sculpture has been designed and made by commissioned artist and master craftsman, Donjo. Using the lost-wax process, the sculpture is made of casted bronze over an Italian barble base. The hands are patina. The logo is casted bronze, then polished and enamelized with automobile paint. The sculpture stands 16 inches tall and weighs 18.4 pounds. The sculpted Golden Hands of Dentistry are shown upholding the four colored triangles of the dental profession: Dental Education, Dental Professionals, Dental Organizations and the Dental Industry— all pointing to a common core.
Dirk Jeffs Appointed President of Ultradent Products, Inc.
May 9, 2016 South Jordan, Utah
Ultradent Products, Inc., a global manufacturer and distributor of dental materials and equipment, announced on April 27, 2016 that Dr. Dan E. Fischer has appointed Dirk Jeffs as President of Ultradent, effective immediately. Dr. Fischer will remain as CEO.
“Dirk Jeffs has a distinguished record of accomplishment as well as a clear commitment to the critically important role of cultivating and nurturing our core values,” said Fischer. “As we plan for the future of Ultradent, it is critical that we leverage the forward-thinking attitude, wealth of experience, and positive demeanor of our newly-named president.”
Dr. Fischer went on to discuss the exemplary qualities that identified Dirk Jeffs as the best choice for the position. “Dirk Jeffs has a long-standing commitment to Ultradent that has positively impacted growth and expansion opportunities in many areas, including the development of satellite operations in Europe, Japan, China, and Brazil. He has led the Ultradent sales and marketing team since 2006 and has demonstrated strong leadership skills at the executive level. He has shown through his actions that he is trustworthy, caring, and progressive. He has demonstrated the ability to not only teach our culture, but live it.”
“We have a great opportunity to benefit from Dirk’s deep experience as we continue, as a company, to make a difference to clinicians and patients around the world,” said Ultradent’s Senior Vice President, Erwin Fischer. “Dirk’s openness and his caring demeanor will allow us to continue to improve as the company goes forward.”
Jeffs joined Ultradent in 1996 as International Sales Manager. He then progressed to the position of Senior Vice President of sales and marketing, where he has served for the past 10 years. He is a graduate of Brigham Young University, where he earned his MBA.
“At this important time in the history of dental care, Ultradent continues to raise the bar,” said Jeffs. “I have deep respect for the history of Ultradent and the important contributions that its people and products have made to dentistry. I am thrilled to be a part of our exceptional culture and excited about the opportunity to work with quality, caring individuals who are committed to improving oral health care globally. I look forward to supporting Dr. Fischer in his vision as we move forward.”