Ultradent Unveils New Look for Opalescence™ Whitening Products

Ultradent Products, Inc., a leading developer and manufacturer of high-tech dental materials, is unveiling the new look for Opalescence™ whitening.

Trusted by dentists and patients for more than 35 years, Opalescence whitening has transformed over 100 million smiles worldwide. The modernized appearance and updated product will better connect with patients and clinicians, while maintaining the same science-backed formulas and high-quality results they rely on.

The rebrand began earlier this year with the introduction of Opalescence Pro™ in-office whitening, formerly Opalescence Boost™ whitening, and now extends to include Opalescence Custom™ whitening gel, formerly Opalescence PF™ whitening. Each product continues to deliver the gentle, effective, and customizable whitening solutions that have made Opalescence whitening the number one professional teeth whitening brand in the world.

“Opalescence whitening has set the standard in professional teeth whitening for decades,” says Ultradent President and CEO Dirk Jeffs. “Now, we’re refreshing the look and aligning the product family under a clear, modern identity, while continuing to offer the trusted formulas that have built that reputation.”

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About Ultradent Products, Inc.

Ultradent Products, Inc., is a leading developer and manufacturer of high-tech dental materials, devices, and instruments worldwide. Ultradent’s vision is to improve oral health globally. Ultradent also works to improve the quality of life and health of individuals through financial and charitable programs. For more information about Ultradent, call 800.552.5512 or visit ultradent.com or find us on LinkedIn, Facebook and Instagram.

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