James Lawrence

James Lawrence is known as the Iron Cowboy. This is the nickname that he received from the public after he started to wear a cowboy hat during races to be recognized by his children. Originally from Calgary, Canada, he now lives in Utah with his wife Sunny and their five children. With two Guinness world records under his belt, James and his family attempted to do something every person deemed impossible: the 50/50/50. But that didn’t fulfill him. As of June 8, 2021, James completed what the team likes to call the Conquer 100—100 consecutive full distance triathlons. This journey was created to empower people around the world to do hard things. Sports Illustrated ranked James in the top 50 fittest freaks with Lebron James and Connor McGregor, two of James’ favorite athletes. RedBull declared that ‘when it comes to endurance, he is unstoppable’ and Success magazine named him ‘The Most Enduring Man In The World.’ He has redefined the definition of impossible, defied logic, and is here to share his journey with you.

How to get Predictable Whitening Results

The search for current beauty standards has never been so notorious, and the smile is a large part of it. Harmonious and healthy smiles are very important in today's world. In this scenario, the understanding and correct selection of materials for tooth whitening is directly related to the predictability of results.

We can see a flood of new ideas to achieve a whiter smile, but an understanding of the substrate and the materials bring excellent results connected with the promotion of oral health.

This presentation aims to provide the most complete information about tooth whitening from the understanding of peroxides, the different concentrations, different proposals and approaches, times of use, regimens, longevity, and what actions to avoid the risk of sensitivities.

Creative Marketing Strategies to Jump-Start Your Whitening Program

Are you utilizing the best marketing strategies to enhance teeth whitening services and attract new patients to your dental practice? If you need more clarification, this course is designed specifically for you! Over 100 million people whiten their teeth yearly, and in 2019, 38.29 million Americans utilized teeth whitening products. This figure was projected to increase to 38.92 million in 2023. However, despite the high demand, drawing people to your dental practice can be challenging as many wellness centers and spas provide similar services.

Moreover, numerous companies offer DIY teeth whitening kits for home use. Depending solely on word-of-mouth marketing to attract patients to your dental practice is no longer adequate. The path to successful teeth whitening marketing starts within your practice and with your team.

Shine Online! Brilliant Teeth Whitening Marketing Strategies for 2024

Join us in this insightful presentation by Adrian Lefler, CEO of My Social Practice, a renowned digital marketing agency for dental practices. For over 13 years, My Social Practice has partnered with the Crown Council and Ultradent Products, Inc., to develop the marketing campaign for the Smiles for Life charity teeth whitening program. In this presentation, we will delve into cutting-edge, proven strategies for marketing teeth whitening services both online and in your practice. From website optimization to the latest social media trends, this presentation will not only be engaging and entertaining, but also equip you with the tools and knowledge needed to grow your practice by increasing your whitening business!