For Immediate Release

Ultradent’s Dirk Jeffs Named CEO of the Year by Utah Business Magazine

March 10, 2022 South Jordan

Dirk Jeffs, President and CEO of Ultradent Products, Inc., a leading developer and manufacturer of high-tech dental materials, is being recognized as CEO of the Year by Utah Business Magazine. The announcement came today.

“I humbly and gratefully share this award with everyone at Ultradent. All of our accomplishments, especially throughout the past year, have involved whole teams of people working together to get them done,” says Jeffs. “None of it was ever me alone. I’m so grateful for them and for the opportunity to lead such a fantastic, impactful company whose mission, every single day, is to improve oral health globally.”

Ultradent founder and CEO emeritus, Dr. Dan Fischer says, “Dirk’s leadership record is remarkable and his commitment to Ultradent’s core values has been evident throughout his 26 years with us. His experience, attitude, and demeaner continue to serve Ultradent and dental industry well.”

Taking the reins of CEO at the height of the COVID-19 pandemic, Jeffs’ long list of accomplishments include expansion of international sales into now more than 120 countries. Ultradent also recently received its first Great Place to Work Certification and was recognized as one of Fortune Magazine’s Best Large Workplaces in Manufacturing and Production. In the last year under Jeffs’ leadership, Ultradent also opened a new business entity, Canyon Labs, and announced a partnership between Ultradent’s world renowned professional teeth whitening brand, Opalescence™ Whitening Systems and Align Technologies, the makers of Invisalign® aligners and Vivera® retainers.

Most importantly, Jeffs says he looks forward to continuing to lead the company in bettering the lives of Ultradent’s customers, patients, and employees through better products, healthier smiles, innovative research, humanitarian work, and an ongoing commitment to the company’s core values.


About Ultradent Products, Inc.

Ultradent Products, Inc., is a leading developer and manufacturer of high-tech dental materials, devices, and instruments worldwide. Ultradent’s vision is to improve oral health globally. Ultradent also works to improve the quality of life and health of individuals through financial and charitable programs. For more information about Ultradent, call 800.552.5512 or visit or find us on LinkedIn, Facebook, and Instagram.


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