For Immediate Release

Dirk Jeffs Appointed as Ultradent’s CEO

May 18, 2020 South Jordan, Utah

Ultradent Products, Inc., a leading developer and manufacturer of high-tech dental materials, is announcing Dirk Jeffs as CEO. Jeffs is assuming the role while also retaining his current position as company president.

Ultradent founder Dr. Dan Fischer is shifting out of his longtime role as CEO and will remain active with the company as CEO Emeritus. He will be involved in a variety of capacities such as research and development projects, outreach, and lecturing.

“Dirk’s leadership record is remarkable and his commitment to Ultradent’s core values is evident throughout his 24 years with us,” Fischer says. “His experience, attitude, and demeanor will serve Ultradent and the dental industry well.”

Jeffs joined Ultradent in 1996 and has led countless growth opportunities, including developing satellite operations in Europe, Japan, China, and Brazil.

“Dr. Fischer’s impact on dentistry can’t be understated and I’d like to thank him for the exemplary leader he’s been for Ultradent employees as well as the industry as a whole over more than four decades,” Jeffs says. “Dentistry is facing unique challenges and we’re committed to empowering clinicians to better serve their patients. I look forward to supporting the passionate and talented people of Ultradent as we pursue our mission to improve oral health globally. We’re all grateful to have Dr. Fischer remain engaged with our company as an advisor, mentor, and speaker.”

Jeffs is a graduate of Brigham Young University, where he earned his MBA.


About Ultradent Products, Inc.

Ultradent Products, Inc., is a leading developer and manufacturer of high-tech dental materials, devices, and instruments worldwide. Ultradent’s vision is to improve oral health globally. Ultradent also works to improve the quality of life and health of individuals through financial and charitable programs. For more information about Ultradent, call 800.552.5512 or visit


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