I never could have envisioned what it became, but I did realize this: when my daughter, who is now Dr. Jessop, was 13-years-old, she had been asking and asking for me to create something to whiten her teeth. She had been being bullied at school for the color of her teeth, with kids calling them yellow or telling her they were dirty.
Contrary to popular belief, when one whitens with peroxide they’re not actually removing stains from the tooth. What is actually happening is that the whitening solution is changing those molecules and the way they reflect or absorb light. The molecules become translucent, making the tooth appear whiter.
What inspired Ultradent to develop the Endo-Eze Genius System, including the Endo-Eze™ Genius® 8:1 contra-angle and Endo-Eze™ Genius® files? Is there a unique need for these products in the market and why?